Toyota RAV4 Prime

Toyota RAV4 Prime


The Toyota RAV4 is the best-selling SUV in the United States, and it is ubiquitous. It has two hybrid variants: the aptly-named “Hybrid,” which is a traditional hybrid vehicle, and the “Prime,” which is a plug-in hybrid. Despite being a “compact”-sized SUV, it has a cavernous amount of cargo capacity for its class, and the Prime is actually one of Toyota’s fastest products in a straight line. Make no mistake, though – the RAV4 is a very “vanilla” car to drive…it won’t be exciting, but it will reliably and economically get you to your destination day after day, year after year, for tens or hundreds of thousands of miles.


  • Drivetrain: AWD
  • Electric Range: 42 miles
  • Total Range: ~551 miles
  • Seating: 2 rows
  • 2nd Row Leg Room: 37.8 in
  • Cargo Capacity (Behind 2nd Row): 33.5 cu ft
  • Cargo Capacity (Max): 69.8 cu ft
  • Battery Size: 18.1 kWh
  • Max Charging Rate: Level 2 (7.5 kWh)
  • Battery Connector: CCS/J1772


Information is as of 2023 model year


  • Limited: 3 years/36,000 miles
  • Powertrain: 5 years/60,000 miles
  • Hybrid Battery: 10 years/150,000 miles
  • EV Powertrain: 8 years/100,000 miles
  • Safety Restraint System: 5 years/60,000 miles
  • Corrosion (Perforation Only): 5 years/unlimited miles
  • Emissions: 8 years/80,000 miles
  • Roadside Assistance: 2 years/unlimited miles
  • Accessories: 3 years/36,000 miles – covers genuine Toyota accessories included with vehicle at the time of sale
  • ToyotaCare: 2 years/25,000 miles – covers all maintenance costs (e.g. oil changes)

Certified Pre-Owned

  • Repair Deductible: $0 per visit
  • Limited: 1 year/12,000 miles from CPO purchase date
  • Powertrain: 7 years/100,000 miles from original in-service date
  • Roadside Assistance: 7 years/100,000 miles from original in-service date
  • Rental Car: Yes
  • Trip Reimbursement: Yes

Offers & Incentives

Government Incentives

  • Federal EV Tax Credit
    • New: Not eligible due to country of manufacture (Japan)
    • Used: Yes
  • Colorado EV Tax Credit: $5000

Toyota Offers


Trim Levels


Base MSRP: $43090

Standard Features

  • Proximity keyless entry
  • Automatic LED headlights
  • Dual-zone automatic climate control
  • 7″ gauge cluster display
  • 8″ infotainment
  • SiriusXM
  • Wireless CarPlay & Android Auto
  • Power liftgate
  • Leather-wrapped steering wheel
  • Heated front seats
  • Toyota Safety Sense 2.5+
    • Pre-Collision System w/ Pedestrian Detection
    • Lane Departure Alert w/ Steering Assist
    • Automatic high beams
    • Lane Tracing Assist
    • Road Sign Assist
    • Smart cruise control w/ stop & go
  • Blind spot monitor w/ rear cross-traffic alert

Notable Options

  • Weather & Moonroof Package (+$1665): heated steering wheel, rear heated seats, rain-sensing windshield wipers w/ de-icer function, sunroof


Base MSRP: $46960

Additional features over SE

  • 19″ wheels
  • Sunroof
  • Soft-touch door armrests
  • Blue ambient lighting
  • Autodim rearview mirror w/ HomeLink
  • 12.3″ gauge cluster display
  • 10.5″ infotainment
  • JBL Premium Audio 11-speaker stereo
  • SofTex-trimmed seats

Notable Options

  • Premium Package (+2690): heated steering wheel, rear heated seats, rain-sensing windshield wipers w/ de-icer function, heads-up display, navigation, panoramic sunroof, 6.6 kW onboard charger, surround-view cameras, ventilated front seats, memory driver seat, digital rearview mirror, Smart Key System on all doors, one 120V/1500W power outlet in cargo area, front & rear parking sensors with automatic braking